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25,000 Long Beach Marathon Runners to Fight Child Labor with Greenlight May 11 2011

Simple choice of activist outfitter produces funds to end human trafficking and slavery.

When the 25,000 participants of the Long Beach International City Bank Marathon and Half Marathon begin to perspire their way through this weekend’s events, they’ll be doing more than striving for personal best times – their sweat will be stopping sweatshops.

By partnering with clothing vendor Greenlight Apparel, race producers RUN Racing are funneling $3000 into charities fighting child labor, human trafficking and sex slavery. “RUN Racing is proud to work with Greenlight Apparel and know that we’re not just buying race gear, we’re helping people too,” said John Parks, EVP of RUN Racing. “We always want to provide the very best quality to our race participants, but it’s also great that we can help in this way.” “As a marathon runner I always love going to the expos and buying myself a memorable t-shirt or hat for all the hard training I’ve done,” said Marathon entrant Morgan Gerhart of Progressive Fitness Training Run group, running in her fifth marathon. “I am 100% more likely to buy a t-shirt that supports fighting child labor. It’s so great to know the money is going towards a great cause.”

Greenlight Apparel — Wear it for Good

While many clothing companies are feeling the pressure to go “sweatshop free,” Greenlight Apparel has built its business model specifically around the child labor fight. The company dedicates 10% of every sale to the cause, and actively partners and works with humanitarian charities focused on the Worldwide Child Labor Crisis. Thanks to the sheer numbers behind the Long Beach Marathon, this partnership allows Greenlight to channel $2000 into the microlender Kiva – helping developing communities to produce more sustainable and humane economic opportunities – and another $1000 to the non-profit Love146, which fights for the abolition of child sex slavery and exploitation.

“RUN Racing is easily our largest account, and their level of participation really validates our mission,” said Greenlight Apparel Executive Director Monika Gill. “They could certainly choose any number of clothing vendors, but that they use the opportunity to do something extra, something good with that choice – that really makes a statement.”

Social and eco-entrepreneurism is clearly the Next Big Thing, almost on the verge of creating its own economy a la the Internet. In the athletic apparel industry, Greenlight Apparel, is nearly a veteran in eco-friendly practices and social activism. Launched in 2007, the company has helped rescue 637 children and prevent more than 37,000 child labor hours. In addition to the company’s activism on that front, they also adhere to using 100% organic or recycled fibers. “People make common decisions everyday,” noted Greenlight Apparel co-founder Sonny Aulakh, “and more and more companies like ours are taking common actions that people are going to take anyway, and adding a beneficial byproduct to them. It’s a great trend to be experiencing.”

About Greenlight Apparel: Greenlight Apparel is an activist outfitter of active people, producing high-quality casual and technical apparel for large sporting, entertainment and corporate events. Not just “sweatshop free,” our mission is to aggressively work to eradicate child labor practices and human trafficking. Our company dedicates 10% of each sale to humanitarian partner charities working to eliminate illegal manufacturing sites, build schools and create economic opportunities in developing countries. All Greenlight Apparel merchandise is made with 100% recycled or organic fibers.

About RUN Racing: Led by Olympic Gold Medalist Bob Seagren, RUN Racing specializes exclusively in the development, management and implementation of endurance, health, fitness and special events. RUN Racing events include the OC Marathon held in May; the Pacific Open Water Festivals held in June and August; the Long Beach International City Bank Marathon held in October; the Dana Point Turkey Trot 10K & 5K held on Thanksgiving Day and the LA County Half Marathon held in December. “Follow RUN Racing on Twitter for event information (@RUNRacing) and find The Long Beach International City Bank Marathon on Facebook for interactive event information (Long Beach International City Bank Marathon)”